Concept Meeting, Kentish Town, 25/3/2011

Hey everyone! So this is a round up of everything we discussed today, and follow up tasks to complete. I've started with some external information on our Easter Plans!
Easter Plans:
Zadrian: In South America all holiday!
Ellie: Is home, but can come back to London at weekends if needed.
Libby: Work experience for the first two weeks, then home.
Tom: Leaves mid-holiday.


Agreed return weekend: Saturday the 29th- 2nd of May


BROADCAST

• The farm is very much on board
• 8-10 days of full filming
• The project has been around since the 1970's (so over 30 years)
• Started as a community project, and now the concept has been carried out across the UK
• Gardens came first, then animals
• People live in flats next to the farm are often volunteers/workers. Surrounded by flats. Two train lines.
• Volunteers from homeless and mental health charities
• school trips- heavily involves young children who often don't want to leave
• Interest in community projects of this nature is becoming more frequent. Rise of organic farming.
• The farm does not sell any produce made, 'farm' its animals and is a donation based organization
• 15  plots- owned by families, organizations and charities
• Recently received a grant
• Very organized, has a 99 year lease!
• Educational- children from the inner city, builds confidence, non restricting
• summers and weekends are busiest
• MAY DAY CELEBRATIONS
• The idea of a double life.
• Start at the May Day. Build up to Summer Projects.

MAGAZINE

• focus on community
• editors letters
• village
• tree branches, mixing elements- origins (Sainsburies!), food (deli's, multi-cultural), home grown talent (music and artists) sports (hot yoga, belly dancing), community (farm)
• Many stories which interlink- central link?
• Rustic, organic
• Seeds- present in a seed packet, give away seeds? "Build the next village"
• It started with... (Ed letter)
• Community, seedling
• Harmonious, out of the ordinary but perfectly fitting
• Adverts- local companies, the farm- giving back to the community

PRESENTATION/PITCH

1. Sum up concept meeting
2. community- but not tacky/touristy
3. the village- 1 town, many communities, many stories
4. Out of place
5. Off the beaten track

TO DO:

• Contact 3xM and then lecturers
• Pitch magazine ideas
• Meet again to finalize ideas
• PERHAPS come up with article ideas to research and draft over the Easter
• Begin building "THE BOOK". Who will keep the book?

Hope your all well. We had an incredibly productive day, and lets work towards getting final ideas by the end of the week.

E