HOUSE STYLE FOR WRITTEN WORK

Hi Everyone
As copy and features editor it is my responsibility to check EVERYTHING that is WRITTEN that is handed in. Therefore, I need to establish our house style. These are strict rules that will earn us credibility (and higher grading) if all work keeps to it. Any mistakes will be returned to you, so please send ALL work to me using this address before sending it to Libby. Thanks.

• All names should be written in full when first introduced, then the second name ONLY should be used throughout the piece. This adds professionally and maintains a business sense to this character. First names should only be used when it is a personal relationship (i.e John on the farm). For example; "This is John Smith. Smith enjoys golf".
• Single numbers and multiples of ten should be written in full. Anything above 10 may be written in numbers. Eg. one, ten, five, twenty, 22, 678, 12345, ect.
• Currency should be written in english pounds at all times. E.g £5.40, 65 pence, £1 million.
• Italics and bold may not be used.
• Street names and stations must be written with capital letters. E.g Grafton Street, Kentish Town Underground 
• Company names must also be written with capital letters. E.g Kentish Town City Farm, Costa
• Avoid hyphenating unless it is a double-barreled word. I will go through each piece with you to determine if editing is needed on this issue. 

Now a little on the STYLE I would like:

• Each article must have an introduction that is enticing, inviting and exciting.
• Be metamorphic and descriptive. Create images in the readers mind
• Avoid being majority abstractive- remember we are writing for the community of KT not people like us!
• Each paragraph should be like unveiling a new secret
• Always begin with the biggest point
• Use full English at all times- no slang please! 
• Avoid exclamation marks and brackets 
• Colons, semi colons and commas are OK if you use them correctly

I hope this is all easy to understand. Any issues email me. I look forward to seeing drafts by THE 10TH OF MAY- NEXT TUESDAY.

Ellie