More web research

Two more websites to look at:

Yeo Valley (yes another yoghurt website...!!) : The Yeo Valley website's homepage is a really startling image of the Somerset countryside. Obviously our area is very different (!) however I liked the idea of using one powerful image as a homepage - it gives a strong visual message. Log on to the Yeo Valley website and you go 'wow' immediately. Not only is this a strong image aesthetically but it sums up Yeo Valley's ethos. I like the idea of using one strong image as a starting point.

Also on the Yeo Valley website you can do a 360 degree tour of a fictional room - I liked the idea of using movement in our website. Could you move around Kentish Town itself? A bit like Google maps street view? 

http://www.yeovalleyorganic.co.uk/

Happy Egg company - this is the website for the organic egg company. Like Yeo Valley the ethos of the Happy Egg company is very clearly expressed in their website. They also use movement on their website and experiment with an alternative kind of layout.

http://www.thehappyegg.co.uk/

Do please have a look... As I said before, there is a reason why I am suggesting looking at yoghurt and egg company websites... I think lots of fashion magazines have been slow to make the most of their websites and it is often seen as an addition to magazine rather than something exciting in itself - I think for our website we should try and do something that is just as good as our magazine. I don't know about you, but when I click onto the Vogue website I don't think 'Vogue'. In contrast I think lots of brands have really made the most of the internet to display their brand identity and I think this is something we should really draw inspiration for for our website; it should embody everything that Fox is and link perfectly with our documentary as well as the printed magazine.

Libby